Atlanta Downtown Improvement District
Discover Abstract Fusion: 3D creativity unleashed.
CLIENT
QuantumVisions
ROLE
Branding
YEAR
2022
Implementation
Implementation
LOCATION
World
Overview
In a recent, particularly challenging project, we dedicated ourselves to crafting sophisticated 3D models of abstract objects to showcase exceptional and distinctive visual elements. In our endeavor to create an authentic and impactful visual experience, we paid meticulous attention to every aspect of the process, refining each detail and accentuating the unique characteristics of our 3D models.
Problem
Research
Our team faced extensive and complex challenges in modeling 3D objects. With a deep emphasis on innovation, we focused on detailed modeling and the creation of original elements and textures to underscore the aesthetics of abstract forms. Additionally, we actively addressed the technical aspects of 3D modeling, aiming not only for visual but also technical excellence. We actively utilized state-of-the-art technologies to achieve smooth and authentic visual results, creating a unique visual impression.
Site Audits
We began by visiting local supermarkets to observe navigation and product discovery in real contexts.
What We Observed: Narrow aisles caused the “butt-brush effect,” discouraging seniors and busy professionals alike. Younger shoppers skipped entire sections due to poor wayfinding.
Key Takeaway: Customers needed clearer paths and signage from the moment they entered.
Stakeholder Interviews
Discussions with city officials, local businesses, and community advocates underscored the need for a store concept that also tackled homelessness and nurtured local vendors.
User Surveys & Personas
Target groups included, Industry experts, members of the community and GSU students
Natasha
Natasha is a GSU student, who is well-educated on her health, and values foods that leave her nourished and ready to take on the day. She prefers to make food at home for cost, and is open to exploring ready-made healthy meals around GSU campus.
Brands Frequented
"I try to cook at home as much as I can, but I occasionally get takeout if there are healthy options."
Shopping Habits
Service Blueprinting
Detailed user journeys (awareness to exit) revealed friction points like unclear pricing and crowded checkouts.
Accessibility Audits
Committed to an accessibility-first design inspired by user insights and city guidelines.
Gaps Identified: High shelves, low-contrast signage, and minimal maneuvering room.
Ideation & Brand Development
With pride, we announce that we not only achieved but surpassed the set goals in the field of 3D object modeling. Our 3D models of abstract objects excel in their unique visual complexity and details, offering visitors an immersive visual experience. With their seamless transitions between elements and realistic textures, we create a unique and unrepeatable visual masterpiece. The entire project not only strengthened our technical abilities in 3D design but also enriched our creativity and innovative approach to modeling abstract objects.
Stakeholder reviews and user feedback guided us to Azalea’s Market, reflecting Atlanta’s welcoming energy.
Design Solutions
Workforce Development & Local Sourcing
Modular Shelving & Local Product Spotlight
Designed flexible, height-adjustable shelving with clear visibility, walkable layouts, and dedicated zones for community-sourced produce.
Accessibility-First Store Layout
We proposed using high-contrast signage and having aisle widths of around 4–6 ft to accommodate carts without creating pinch points.
Color and Material Check
Muted tones near produce helped users linger, while vibrant accents in social zones drew curiosity. Signage was simplified after testers flagged visual clutter.
💡Warmer lights near bakery samples drew attention, while cool tones kept produce fresh-looking. A subtle citrus scent at the entrance made the space feel inviting.
Omnichannel Experience & Validation
Real-World Outcomes
